Challenge
When Greystar decided to develop Palmetto Promenade in a location tucked between Mizner Park and the Atlantic Ocean they knew that they had to do something that stood out. So they built it with seemingly endless amenities and finishes not typically seen in an apartment community. We were challenged with bringing the product to market in a way that positioned it at the top of the market.
Insight
These people don’t just appreciate the finer things in life…they demand them.
Idea
Boca Raton’s must-have apartment address
We built a campaign around the language of the potential customers, a series of “must-haves.” Designed in the style of a high-end fashion magazine and utilizing expensive printing techniques like metallic ink, the brand gave off an air of South Florida sophistication.
